Vision, Mission & Values

Vision

The vision defines the purpose of an organisation, for us this is:

• To be the driving force in the industrial diamond market.

Mission

The mission defines the goal we want to achieve, which is:

• To achieve clear commercial and technical leadership positions in our industrial diamond businesses.

Values

The values define the way we are and how we want to behave:

Listening

• We value the relationships that we have with our customers, employees, shareholders, suppliers and the society around us. It is by listening to them that we are able to gain insights and respond to their needs.
• Our commercial approach and technical applications are driven by our customers' needs.

Creative

• We believe in creativity at all levels. Our creativity drives our ability to continually advance the industrial diamond industry, from both a commercial and technical perspective.
• In taking a creative approach, we are not afraid to take some risks to elevate the industrial diamond market.

Committed

• We create value for our customers in offering competitive commercial and technical solutions.
  We are dedicated to our employees by providing opportunities to learn, grow and share in our success.
• We contribute to the society in which we operate and recognise our economic, social and environmental responsibilities.
• We treat our suppliers as an important and integral part of our value chain.
• We are determined to continually review our industrial diamond businesses to meet and exceed the return expectations of our shareholders.