-
-
Whether motivated by demand, philanthropy or a personal vision of something new, creative music directors, musicians and even a few marketing directors are slowly reshaping the 19th century orchestra concert into a 21st century leisure experience. (16pp)
-
Demonstrates that most people who go to classical music performances didn't buy the ticket for their seat; instead, an "initiator" friend did so on their behalf. (12pp)
-
by Leslie Whitaker, Ph.D. and Susan Philliber, Ph.D. of Philliber Research Associates. Suggests that education may not do enough to encourage attendance; other strategies are more effective at expanding and diversifying audiences. (12pp)
-
by John Bare. Looks at the demographics of who is attending symphony music events. (8pp)
-
Penelope McPhee speech given at Oregon Retreat for Magic of Music participating symphonies. (12pp)
-
We are pleased to share Audience Insight's final report on the Classical Music Consumer Segmentation Study, an analysis of how Americans relate to classical music and their local orchestras.
June 30, 2005
-
February 2005
Arts marketing efforts in Charlotte, Columbus, Detroit, Grand Forks and Long Beach were profiled by David P. Racine, Ph.D., Public/Private Ventures.
-
Research by the RAND Corporation provides insight into how and why people participate in arts and culture. This valuable information has been integrated into a model that illustrates the various factors that influence how individuals decide to participate in arts and cultural activities. Understanding how people make those decisions can help organizations be more effective in their efforts to engage audiences in their communities.