Mission
To grow, manage, promote and showcase the sport of tennis throughout Australia, recognising the health, social, economic and entertainment benefits of sport, and tennis in particular, for people of both sexes, all ages and abilities.

Tennis Brand Statement
It’s a game and it’s a passion.
It’s an hour of fun and a lifetime commitment.
It’s a six-year-old at primary school and his grandmother at midweek ladies.
It’s the pennant player working on his ITN rating and four mates slugging it out for bragging rights.
It’s a manicured grass court and lines scratched on the beach.
It’s a novice hitting a ball against the garden wall and a century of Aussie legends fighting for Davis Cup glory.
It’s competing for your club championship, striving for the state title, dreaming of the Australian Open.
It’s getting fit with Tennis Workout and pushing the barriers in wheelchair tennis.
It’s social and it’s deadly serious.
It’s Australian Open Tennis offering the Australian Open experience all year round, and it’s Australian Open Academies lifting standards across the Asia/Pacific.
It’s indoor and outdoor.
It’s in the schools and on the streets.
It’s boys and girls, and it’s men and women.
It’s all ages, all races, all people everywhere.
It’s around the corner and all round the world.
It’s cosmopolitan and it’s as Australian as vegemite.
It’s made for a sunburnt country, a sport we love so much we play it anywhere and everywhere – in the suburbs, in the bush, in the outback, even on the rooftops of hotels.
It’s in our blood, our history, our culture, our hearts.
It’s a tradition we pass on to our sons and daughters, who pick up racquets from the time they can walk, bringing forth a new generation of Lavers and Rafters, Courts and Goolagongs.
It’s you and me, and it’s everyone we know.
It’s everybody’s sport.
It’s Tennis. Australia’s favourite.